Dave Finlay
    • Head Coach and Owner
    • CrossFit in the D, Detroit MI

    “We are what we continually do. Excellence, therefore is not an act, but a habit.”

    Dave decided to become a coach so that he could follow his passion to provide expert fitness coaching to everyone willing to work toward better performance. He consistently and diligently aspires to change a person’s mindset from “I can’t” to “I’ll try.”
    Dave likes to keep it fun, safe, simple, and effective. Complicated moves become simple by practicing the basics over and over again. He challenges everyone to make personal improvements every day.